Branding is critital for sports clothes, I am not sure how big the difference is on fibers between brand A and brand B. However the perspection and price can be huge difference.
Kappa is one good example. I remember my parent bought me one in my hometown when I was in high school. At that time, Kappa was only sold in second tie cities in cheap price. Nobody knew about this brand.
Now with its successful marketing, bold and colorful design, it becomes one of the symbols representing youth and fashion. The store is located next to Nike and Addidas.
P.S.
Addidas thinks 'Nothing is impossible', while Li Ning (a China sports brand) shouts 'Anything is possible'. Interesting.
Kappa is one good example. I remember my parent bought me one in my hometown when I was in high school. At that time, Kappa was only sold in second tie cities in cheap price. Nobody knew about this brand.
Now with its successful marketing, bold and colorful design, it becomes one of the symbols representing youth and fashion. The store is located next to Nike and Addidas.
P.S.
Addidas thinks 'Nothing is impossible', while Li Ning (a China sports brand) shouts 'Anything is possible'. Interesting.
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