I bought the movie ticket online before. The experience was okay. I bought the tickets at Gewara for the movie the Pleasant Goat and Big Big Wolf this weekend, the buyer experience was great. The ticket price at box office is CNY90. The price on the Gewara? CNY60. After I paid online, I received the SMS confir mation message. On the same day, I received another reminder for the movie. When we arrived the theater, there was a Gewara stand to handle the ticket for us. They gave out the franchised Calendar, Card, Pin as while. It is a successful marketing for themselves, since all the kids around want the free gifts. Before the movie start, they hosted a small prize draw for all the Gewara buyers. The movie itself sucks.