I am reading the Starbucks book - Pour Your Heart into It. The author CEO Howard Schultz told a fine story of Starbucks. The story is inspiring.
Rooted from Seattle, Starbucks becomes a symbol of American life style around the world, hip and trendy. In China, a cup of expensive Starbucks coffee serves as a token of middle-class elites. Keep in mind, China is a tea country, there is no such custom to drink coffee.
Surprisingly, there are so many Starbucks in Singapore. In such a small island, 36 stores are all over the land. Singaporean has a long tradition to drink coffee. There are many other coffer shops, chained stores or mom-pop stalls. There are not too much hypes for Starbucks.
PS: The Startbucks logo is changed subtly. Some dirty minded people think the original logo is too lusty, and reminds them certain sexy pose.
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